ABOUT THE GAME
This novel digital experience lets you enjoy keeping a pet by taking care of yourself! You feed, bath and interact with the slimes based on your own life data.
ROLE: UI/UX Designer, Artist Director,
UX Researcher
PLATFORMS: Photoshop, Skech, Principle
TEAM SIZE: 4 (2 for VR build, 2 for mobile app)
TIME FRAME: 4 month (2018)
Responsibilities:
-
Responsible for Market Research and User Research by using Perceptual Map, user interviews, surveys and questionnaires.
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Created User Flow and Wireframe according to the research.
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Designed and animated UI by using Sketch and Principle.
DESIGN PROCESS
Research
Site map
UI deisgn
Prototyping
User testing
MARKET RESEARCH
Perceptual Map
Below is the Perceptual Map analyses to evaluate the market situation, the strengths and weaknesses relative to competing brands along with specific criteria critical to the customer, and the potential market opportunities.
01.
All health top
tips
USER RESEARCH
To figure out which customers to target with the application, we observed and interviewed customers who own VR (or in the VR club ) and determined that busy young females make up a large portion of the application's target market. We have created a persona to describe the qualities of the type of user we are focusing on.
26 years
GOALS
-
To stay healthy and spend spare time happily
-
Do some exercise properly
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Learn how to manage diet
-
Have good sleep habits
-
Connect with friends sharing the progress
“I want to live a healthier life,
and stick to it.”
DIGITALLY SAVVY
Laura Liu
PERSONALITY
Laura is a programmer who graduated from college for four years. Her job is hard work, and rarely has time for herself, but the pay is good. She usually watches the clips of cute pets. She loves to play games with her friends at the weekend.
Technology Proficiency
Most Used APPs
Wechat Weibo Steam
FRUSTRATIONS
-
She always wants to adjust her unhealthy habits, but she soon dropped the plan because there is no motivation
-
Even if she makes a health plan, the plan is always forgotten with the busy work
Features
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Record users' healthy life data and get corresponding visual feedback
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Plan rewards for completion of successful days
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Get tips and advice on health (Personalized Content for users)
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Relieve work pressure, not only make the body healthy but also make sure mentality healthier
-
Users can be able to share their saving goals with their online community
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Provide personalized exercise program for users
USER FLOW
User
launches app
See slimes
Receive tips Journey
Interact with slimes
Receive tips from slimes
View tips
Input data Journey
Select a categorie
Input data
User see rewards/offers
View rewards
Click on redeem
Share progress Journey
Click photo frame
Select photo
Share photos on the internet
Keep pets by taking care of yourself
02.
Record your daily life data with your mobile phone and convert into food, water supply and decoration for the slimes living in the VR
After the long work, we were all ready for a drink！
08:00
Morning exercise
10:30
Remember to drink up while you're at work
12:00
15:00
Lunch time
Get up and take a walk
04.
Interact
with slimes
We try to converts iconic gesture into
concrete actions to release hands
from heavy devices
Interaction in VR
03.
You can sit back with slimes at this fascinating scenery
as you enjoy interaction with slimes
and immerse in the sounds of favorite musics.
05.
Photograph
Taking pictures and recording videos of those beautiful moments
NEXT PROJECT
Motion Capture MV
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